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标准化助力云南花卉香飘海内外
发布时间:2018-10-26来源:

标准化工作是强化花卉企业管理、促进花卉企业健康可持续发展的基石,是提升花卉质量、规范市场交易行为的关键,更是推动花卉行业转型升级、持续发展的核心基础。自斗南花卉《切花质量 月季》、《切花质量 非洲菊》、《切花质量 采收、加工与包装》3项团体标准发布后,各大媒体与网站对花卉行业标准化进行相关报道。


昆明日报:《美丑鲜焉  朵朵鲜花带你看“标准化”》

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云南日报:《在斗南看昆明花卉标准化》

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云桥网:《Standardization helps Yunnan flowers sell well at home and abroad》

云桥网:一个多语种新媒体平台云快报网站,由中华人民共和国国务院新闻办公室支持指导,云南省人民政府新闻办公室主办,云南日报报业集团承办。

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Standardization helps Yunnan flowers sell well at home and abroad

标准化助力云南花卉香飘海内外

https://v.qq.com/x/page/k135151e92z.html?start=4

Every year, more than six billion freshly cut flowers are sold out to the rest of the world from Dounan Flower Market in Kunming, capital city of southwest China’s Yunnan province. And in every minute, the market sells more than 20,000 flowers across Yunnan. Behind these numbers, it is the high quality of flowers and a high level of customers’ satisfaction. And it is the standardization that holds the key to controlling the quality. 


昆明,中国西南地区云南省的省会城市。在昆明的斗南花卉市场,每年有超过60亿枝鲜切花销往世界各地;每分钟有2万枝鲜切花销往云南各地。这些数字的背后是鲜花的高品质和客户的高满意度,而标准化是质量控制的关键。

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When you buy flowers in your daily life, usually you see whether the flowers are beautiful or not, fresh or not, big or small, long or short, before you make your final decisions. However, these are not, strictly speaking, the standards used in Dounan Flower Market, especially in its E-trade Center. It applies higher standards.


在日常生活中,当你决定购买鲜花前,美丑、鲜蔫、大小、长短是对鲜花的基本考量。不过,严格来说,这些都不是斗南花卉市场的标准,也不是斗南花卉电子交易中心的标准,它采用的是更高的标准。


“As early as 2000, Dounan Flower Market became the first of its kind in China introducing the key index and concept of international freshly cut flower standards,” recalled Mr. Tian Yunhui, deputy general manager of the E-trade Center. Since then, the market has graded flowers according to their qualities.


“早在2000年,斗南花卉市场就成为中国第一个引进国际花卉标准关键指标与理念的花卉市场。”昆明斗南农产品拍卖有限公司副总经理兼拍卖部经理田云辉说。此后,以此为标准对鲜切花产品等级进行了分等分级。

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Since January 1 of this year, the E-trade Center began to implement standard rules in harvesting, processing and wrapping up of flowers which boast the highest auction volumes. And it also specifies an index system covering the requirements of harvest and quality controls.


自2018年1月1日起,斗南花卉电子交易中心开始对拍卖量最大的鲜切花实行标准化运作,包括鲜切花采收、加工和包装等方面,细分为采收时机、采收时间、采收要求、质量控制等指标。


In the ready-for-auction area of the flower market, Mr. Liu Zhongxiang made notes quickly of where his chosen flowers were. “These flowers have gone through the standardized procedures and they have been graded. So I don’t have to spend a lot of time in checking just like I did in the past. It’s really time-saving,” he said, buyers only need to choose flowers and remember which shelves they were in, and then they can participate in the flower auction.


在斗南花卉交易市场的待拍区,花商刘仲祥快速地在小本上记录下选好的花所在的位置。“这些待拍花已经按照标准化流程分好级,我不用再像以前一样花费太多时间去检查鲜花质量。标准化为我们节省了很多时间。”花商刘仲祥说,他只需要选择想要的鲜花,然后记住它们在待拍区的位置,根据位置参与鲜花拍卖。

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Li Fengjun has been in the flower wholesale for 15 years and a frequent buyer in the E-trade Center. According to Li, his flower business thrives because of the standardization of the industry. On the day he received our interview, Li bought flowers worth 5,000 yuan in less than one hour at the E-Trade Center. “I’m very satisfied,” he said.


从事了15年鲜花批发的李凤军是斗南花卉电子交易中心的资深买家。据李凤军介绍,花卉产业的标准化日益细化,他的花卉生意“飘香”国内外。在接受采访的当天,开拍不到一个小时,他已经在斗南花卉电子交易中心下单购买了5000多元的鲜花,“我非常满意。”李凤军说。

                                                   来源:云桥网,记者:王欢,李文君。